“Tim Brown, CEO of IDEO, describes the interplay between technology and design-a process that, at its best, yields products that change the way people live and work” in MIT Technology Review.

“IDEO is the design firm renowned for its work on such products as the original Apple mouse, the Palm V and Handspring Treo handheld computers, the Lilly insulin pen, and interactive dressing rooms for Prada New York. Tim Brown, CEO of IDEO, spoke with Technology Review Deputy Editor Herb Brody about the process and the philosophy that goes behind fitting technological advances to human needs and habits.”