iPod, Therefore I am is a personal odyssey of iPod-owner Dylan Jones, an obsession about music made possible by new technology and fuelled by fashion. Dylan Jones' book is about the iPod, its astonishing effect on the music industry, its invention and marketing. It's also about how a little plastic and chrome digital music player no bigger than a mobile phone has irrevocably altered our relationship with music. This book features the design and creation of the iPod and the rejuvenation of Apple. It is also a history of Dylan Jones' personal journey through music, and his own obsessions with the Beatles, Bruce Springsteen, Burt Bacharach, punk, hip-hop, Van Morrison and U2.