Dentsu London have collaborated with Berg to come up with this nifty video that shows us how incidental media plays, or could play a part in our day to day overly saturated lives. In the short film a TV screen shows us Facebook and Twitter updates alongside breaking news, you can read the Guardian on receipts and window displays mimic your outfits. It's fun and reminds us that there's loads of opportunities to edit and revamp traditional media so that it works for us. Check it out.