Finisterre, a small 4 year old company based on the cliff tops of St Agnes, has won major national recognition at the Observer Ethical Awards for their ethical standards and dedication while building up a portfolio of outdoor clothing encompassing ground breaking R&D in fabric technology and a range of natural and recyclable fibres. The Observer wrote: 'This is clearly no fashion label. In fact its all about testing convention, from the way they (very efficiently) run their mail order through the tiny local post office, shun cheap fabrics in favor of renewable or recyclable fibers and have pulled out of China …. In favor of working with nuns in Columbia and a women's outreach project. GQ Magazine declared the Finisterre Anabatic shell jacket one of the '100 Best Things Right Now' last year.
