Legend Pete Tong has become the first person to a present a programme made not for TV broadcast or even for the internet but specifically for the new generation of mobile phones. Pete Tong's FastTrax is a weekly music show which can be downloaded by customers of 3. The mobile phone network is the only one in the UK to have launched a 3G service. Although the show is not due for a full launch until next month it is already available on 3's phone portal. Updated every Thursday, it has been downloaded by several thousand customers. The show splits into three two-minute segments costing 50p each. Hosted by Tong they include clips of the hottest album of the week, previews of upcoming singles and news about club nights and fashion. The service has been created by marketing group Slice and web marketing expert Profero who have formed a new venture, Inventa Productions. Damian Mould, chief executive of Slice, said Tong's FastTrax has been in development for about two years. "But it is only now that the technology has finally caught up and you can actually do things on the phone that people will want to use," he said. "It's like a mini TV show on your phone."