Nike teamed up with well-loved Korean taco company Koi Fusion to create the Destroyer Burrito, a sneaky Nike Sportswear jacket disguised as a burrito that only followers of @nikesportswear and @koifusionpdx could get their hands on.
In time for the MPNW festival in Portland, Oregon, the Koi Fusion taco truck parked at Portland State University and gave out their Destroyer Burritos to the lucky twitter followers who would roll up and ask for the 'burrito' with a secret password.
We're liking how the whole campaign revolves around being connected and supporting local companies. Plus, we're big fans of the food truck (a la Dante'sRide or Fry) and Nike Sportswear, and we'd probably be chowing down on Koi Fusion burritos if they were at hand's reach as well. Good stuff.
