The FCC yesterday approved an entirely new type of cellular device designed exclusively for a Coca-Cola promotion to take place this summer. The device, which is shaped like a soda can, includes a specialized GSM cellular phone and a GPS location-tracking device.
According to a reliable source at Coca-Cola, winners in the giveway will find the device in a 12 pack of Coca-Cola cans. One of three buttons connects the winner with a company representative, who will explain that the person has won a Chevrolet Equinox SUV.
Pressing a different button activates the GPS beacon, which sends the winner’s location to the company, which will then deliver the prize to the winner’s location. Australian marketing company Momentum Worldwide developed the device for Coca-Cola.
