Coca-Cola have recently comissioned five talented young design groups from five continents to rethink their packaging with an eye towards hip urban flair, including The Designers Republic (U.K.), Lobo (Brazil), MK12 (U.S.A.), Rex & Tennant McKay (South Africa) and Caviar (Japan). The project, named "M5," will serve as a visual rebranding aimed at discerningly creative consumers. Likely a limited-edition (and highly collectable) run, the bottles are currently moving from concept to reality. Expect a full site launch soon, along with a cross-promotional marketing campaign that incorporates new music from The Flaming Lips, Guided by Voices, Fischerspooner, Citizen Bird and Towa Tei. Via Coolhunting