Baja Beach Club owner Conrad Chase wanted something unique to identify his VIP patrons. Other clubs had special jewelry or key chains, but he was looking for something special. After brainstorming, he came up with the idea to implant his VIP members with VeriChip's implantable microchip. Alex has spoken many times over the years about how the making the chip "fun" and how by giving it an elite status soon an entire of young teenagers will be arguing with their parents demanding that they let them be implanted so that they can be in the "in" crowd. The Baja Beach Club and Chase have proved that the trend has started. He himself was implanted at the media launch of the VIP implant system along with stars from the Spanish version of the TV Show, "Big Brother," (called "Grand Hermano" in Spain). He has also been in touch with the VeriChip Corporation and that there were several new developments with their implant system including the Belgian subsidiary of firearm company, FN Herstal, which manufactures Browning and Smith and Wesson firearms, launching a implant-firearm system which would make a firearm functional only to the individual implanted with its corresponding microchip. Hmmm, maybe we could launch a similar system for the Protein° Members? Discuss ...