Surfwear company Billabong is using a new material called ECO Supreme Suede for some of its boardshorts and swim suits. The exclusive material is eco-friendly made from recycled textiles and plastic soda bottles (rPET). The company says its cool new material doesn't sacrifice on quality. Approximately 10 plastic bottles are used to create one pair of boardshorts, which helps reduce the impact we humans have on the environment, especially on landfill. ECO Supreme Suede is part of Billabong's overall plan to work towards reducing contamination and providing cleaner air, soil and water. And who could be a better advertising model than Billabong’s favourite whale-saving surfer Dave Rastovich.