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AÏE magazine launched on June 25 during Paris Fashion Week at the Louis Vuitton Cultural Space and the Protein fam was there to show our support! Our good friend Elle Azhdari is Creative Director of the magazine and it's looking fantastic, not that we'd expect anything less from her. Founded by fashion stylist Alexandra Birchall-White, paleontologist Isabella Kruta and art director Elle Azhdari, AÏE is the mecca of the finest and freshest within the world of fashion and science, featuring topics of science, fashion, art and music simultaneously and using philosophy as the guiding principle, but not the topic.

The trio have a very impressive resume, combined together they have worked on spreads for Vogue, Teen Vogue, Purple magazine, Citizen K, The Independent, The Guardian and consulted for global brands like AKQA, Bungalow 8, Coca Cola, Levi's, Nike….phew! There's many more but I think you get the gist.

Basically, you need to get your hands on a copy of AÏE ...it's only going to get bigger and you might as well start collecting from the beginning. The magazine is gorgeous, printed on baby blue paper (their trademark) and containing no advertising other than from Richardson magazine (another wicked mag)AÏE will be distributed worldwide by KD Press and stocked in your favourite art and design spaces including Dover Street Market, Tate Modern, ICA, Colette, APC Soho, MOMA, Museum of Contemporary Art and Aoyama Books Center. Get flippin'.