MTV's international president said today that Janet Jackson's breast-baring stunt at the Super Bowl, which sparked a massive outcry in the US, would force the broadcaster to change its style on all its channels around the world - including those in the UK. Bill Roedy, the president of London-based MTV Networks International, insisted again that the music network was "mortified" by the moment when Justin Timberlake ripped off Jackson's top and exposed her right breast, despite lingering accusations that it was a pre-planned publicity stunt. "The artist sometimes can be unpredictable, which is difficult in a live format. We were absolutely mortified by it. Everyone's learning from our misfortune," Mr Roedy told Reuters in Singapore, ahead of Saturday's MTV Asia Awards. Outraged viewers tuning in to the half-time show, which traditionally gets one of the biggest television audiences of the year, deluged broadcaster CBS with more than 200,000 complaints. Half-time sponsor AOL demanded some of its $10m fee back, while the Federal Communications Commission chief Michael Powell immediately launched an investigation. The incident, which caused headlines around the world, has caused US broadcasters to rethink their coverage of live events in order to prevent a repeat - and Mr Roedy said today that it would have global repercussions for MTV. "We don't intend to obviously put any strong censorship on our artists, as that's not what we're about. But when you have an audience which is mass, broad appeal then we're obviously going to be very careful," he said. In the US, MTV has introduced a time delay to live broadcasts and already quietly removed raunchy videos, such as the one for Britney Spears'new single Toxic, from its daytime playlist and consigned them to late night slots. CBS, which like MTV is owned by media giant Viacom, used an "enhanced delay" on its recent broadcast of the Grammy Awards, and Walt Disney's ABC Network plans to implement a similar five-second delay on its Oscars coverage later this month. "While this has been a good lesson, for a lot of reasons, for us in the States, it really is something we've been doing for quite some time internationally, here in Asia," said Mr Roedy. The National Football League has already indicated that it is unlikely that MTV will be asked back to produce next year's half-time spectacular. "Whether we're invited back, I don't know. Whether we want to go back is another question," said Mr Roedy. "Whether Janet Jackson goes back is pretty certain. No," he added. Media Guardian