Barcelona-based company The Special Thing has developed 3D animated advertising that floats in the air. The Imagepro 3D black box contains an optical system and a patented software, both linked to a digital display that projects the images.

The images can rotate, move, look like they are building or desconstructing themselves, etc. Special sound effects can also be added. The system can be used in museum as well, enabling visitors to view the artefacts better and in total security. via Ariadna.