Don't ever say we don't give you any exclusives ... as word on the street is that the creators of 100% Design and undu graduates are doing 100% East. Nice. Here's the hype, "100% East will be the focal point for 100% Guaranteed and will provide a professionally curated, organised and promoted alternative environment for experimental and emerging design talent, where exhibitors will benefit from access to the 100% Design audience and unrivalled promotional and organisational skills. A unique, challenging and broad mix of design installations, prototypes and one-off designs, 100% East will also offer more established designers and producers the opportunity to promote more experimental one-off designs and installations within this new environment. Announcing the plans, Jimmy MacDonald of undu graduates said: "100% East will provide the perfect environment to see the next generation of designers, from the UK and overseas, whilst providing the exhibitors themselves with a range of facilities to support their talents. It's a great addition to 100% Design. In line with 100% Design, 100% East will be equally selective; exhibitors will be approved by the 100% Design advisory panel to ensure the high quality of exhibitors expected at any 100% event. Check the site for more details and expect to see some Protein° involvement along the way ...