> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# i-D Magazine: Kick Ups
- URL: https://www.protein.xyz/i-d-magazine-kick-ups/
- Published: 2011-07-12T11:16:40.000Z
- Updated: 2016-06-16T02:24:56.000Z
- Description: i-D magazine, the iconic British publication famed for its innovative photography, typography and dedication to fresh youth culture,…
- Author: Sam Boynton
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4540/8a2b6ba4-3007-44c3-b903-7a24515c5c88.png)

[i-D magazine](http://i-donline.com/?ref=protein.xyz), the iconic British publication famed for its innovative photography, typography and dedication to fresh youth culture, has unleashed a new editorial video where the worlds of football and fashion collide. Alongside the launch of their newly made-over website, i-D has dropped the ‘Kick Ups’ video above. A dynamic lookbook of sorts, the video shows off the magazine’s favourite looks in the setting of a football match. The players/models clad head to toe in i-D’s pick of the freshest high street looks have a kick about on the pitch, merging the two quintessentially British cultures of football and fashion. This new project may be a nod to the changing face of football culture, with the recent inception of [The Green Soccer Journal](http://www.thegreensoccerjournal.com/?ref=protein.xyz) also showcasing the world of football in a high-brow editorial publication with high quality design.