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# I’m Here (2010) Spike Jonze
- URL: https://www.protein.xyz/i-aom-here-2010-spike-jonze/
- Published: 2010-03-19T08:01:18.000Z
- Updated: 2016-06-05T13:23:28.000Z
- Description: I‚Äôd missed out on seeing the short at Sundance but signed up to receive a ticket once it became available online. I received…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

[![](http://api.tweetmeme.com/imagebutton.gif?url=http://textoflight.com/2010/03/imhere/)](http://api.tweetmeme.com/share?url=http://textoflight.com/2010/03/imhere/&ref=protein.xyz)

I’d missed out on seeing the short at Sundance but signed up to receive a ticket once it became available online. I received the following email tonight.

![screen-capture-33](http://textoflight.com/wp-content/uploads/2010/03/screen-capture-33.png "screen-capture-33")

When I went to the site it mentioned that 3,785 tickets we’re available. Found myself wondering if limited viewing was due to tech limitations of the server or if it was a play on creating a demand based on scarcity. Either way it is an interesting way to release a short. It gave the feeling of something special in a connected world that’s become all about the “right now.” But at its core it was the story that carried the experience. Hats off to Jonez for making a heartfelt piece of branded content that took me some place and didn’t bother to shove a brand or a sale down my throat. I really hope that this type of branded content becomes the norm – subtle with art, craft and engaging storytelling.

[![screen-capture-32](http://textoflight.com/wp-content/uploads/2010/03/screen-capture-32-1024x636.png "screen-capture-32")](http://textoflight.com/wp-content/uploads/2010/03/screen-capture-32.png?ref=protein.xyz)