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# Heineken Nightclub
- URL: https://www.protein.xyz/heineken-nightclub/
- Published: 2012-04-23T10:46:31.000Z
- Updated: 2025-05-28T11:02:40.000Z
- Description: Last year, Heineken launched their 'Open Design Explorations Project' which invited designers from around
- Author: Protein
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4085/dec93b13-094f-4b4c-835d-f830f4728f7c.jpg)

Last year, [Heineken](http://www.heineken.co.uk/?ref=protein.xyz) launched their 'Open Design Explorations Project' which invited designers from around the world to submit portfolios for an opportunity to co-design a new concept nightclub. Nineteen designers were chosen and they set to work creating a full scale, fully functioning nightclub. Last week this project was fully realised with the club's grand opening at [Milan Design Fair](http://www.cosmit.it/tool/home.php?s=0,2,67,71,75&ref=protein.xyz).

The designers were asked to tackle six key areas to improve the traditional nightclub experience. Waiting at the bar, normally a constant nightmare, was improved with an interactive surface which indicates who's next in line and entertains party-goers while they wait. Interactive games around the club were designed to help people meet and interact, while a huge 3D origami star which hangs above the dancefloor encorporates cutting-edge video mapping technology to connect the crowd and the DJ.

The design elements are very much based on trying to improve the party-experience and achieve stylish solutions to traditional problems. It's a great example of how brands can engage with their clients by creating a fully immersive experience. Check out the photos below.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4085/b8fe7ba1-fc6b-40dc-9cb6-c77e52b6dadc.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4085/c9783645-f419-4366-b74c-fc465a7b930d.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4085/579c3226-59e7-4bf1-81d0-a4bf2aca7471.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4085/7f8c11e4-6a67-4bbb-8d40-58113df2c414.jpg)