> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Films of Fashion
- URL: https://www.protein.xyz/films-of-fashion/
- Published: 2012-12-11T17:11:22.000Z
- Updated: 2016-06-13T10:29:36.000Z
- Description: An archive of fashion films that lets viewers buy pieces that catch their eye.
- Author: Joe Iley
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3634/5ea12b15-415f-4d97-84ac-d696fc5c4cfe.png)

Films have been an integral part of fashion marketing for sometime now but recently we're seeing them taking a much more prominent role in fashion retail. [Films of Fashion](http://filmsoffashion.com/?ref=protein.xyz) is a new website that aims to archive the world's largest collection of fashion films. Including films from current seasons as well as past collections, each film is accompanied by detailed retail information allowing the viewer to purchase any of the pieces in the video.

With the option of browsing the Editor's Collection or searching through videos by label or designer, Films of Fashion looks to reinvent the way customers approach fashion retail and seems like a broader version of previous retail fashion films we've seen like the [ASOS' Best Night Ever](http://prote.in/feed/2012/11/best-night-ever?ref=protein.xyz) campaign or Barnaby Roper's [Future Catwalk.](http://prote.in/feed/2012/11/the-future-catwalk?ref=protein.xyz)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3634/ab3cf556-d163-421c-90df-42d3f2817c72.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3634/1316c96b-095b-4109-8c37-3b40ac65c758.png)