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# Fiat 500 by Gucci
- URL: https://www.protein.xyz/fiat-500-by-gucci/
- Published: 2012-05-02T17:42:19.000Z
- Updated: 2025-05-28T11:02:36.000Z
- Description: Fiat have pulled out all the stops for their latest campaign, a collaboration with Gucci, which features short films
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4062/eb7fa513-c0c2-40f7-82bb-e8be89ecf6dc.jpg)

[Fiat](http://www.fiat.co.uk/showroom/?ref=protein.xyz) have pulled out all the stops for their latest campaign, [a collaboration with Gucci](http://500bygucci.com/shortvideos/eng/?ref=protein.xyz), which features short films created by their favorite cultural taste-makers. Fiat and Gucci's creative director Frida Gianni invited five of the most important international press editors to create a short film inspired by a special Gucci edition of their Fiat 500 car.

Franca Sozzani, Editor in Chief of [Vogue Italy](http://www.vogue.it/en?ref=protein.xyz) created, 'Reverse to Perfection,' starring Danish actress, photographer and writer Rie Rasmussen in a striking black and white film which switches playfully between past and present to a soundtrack by Beethoven. Jefferson Hack, Editor of [Dazed and Confused](http://www.dazeddigital.com/?ref=protein.xyz) and [AnOther Magazine](http://www.anothermag.com/?ref=protein.xyz), created, 'The Race,' while Olivier Zahm, Editor in Chief of [Purple](http://purple.fr/?ref=protein.xyz) Fashion magazine came up with, 'Polaroid Papillon', a film shot in the home of the late photographer Carlos Mollino about a woman reminiscing about past romances. Our favourite, however, has got to be the creation of director Chris Sweeney for [NOWNESS](http://www.nowness.com/?ref=protein.xyz), The Assembly Line, which sees Gucci high heels, handbags and perfume bottles transformed into car parts by a vacuum-forming machine.

The campaign is a great example of an auto brand connecting with a younger, creative audience in an engaging way. Check out all the videos below.