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# Feel London
- URL: https://www.protein.xyz/feel-london/
- Published: 2013-10-11T09:30:00.000Z
- Updated: 2016-06-15T21:55:27.000Z
- Description: Nike transform their 1948 showroom into an interactive exhibition space with pieces from a variety of digital and physical artists and performers
- Author: Joe Iley
- Tags: SEEDS, Fashion, Art & Design, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9633/81ae0210-07a1-4c21-994a-9805a9ba5064.jpg)

Today sees the launch of a ten day event program at Nike's 1948 London showroom. Until the 20th of October the Feel London exhibition will host a variety of workshops, performances and cultural events to celebrate the release of Nike's new [Hyperfeel](http://www.nike.com/hyperfeel?ref=protein.xyz) running shoe.  
  
Acting as the finale to the internationally touring Nature Amplified show, Feel London features a host of talent, such as [Universal Everything's Art + Science of Supernatural Motion](https://www.prote.in/en/feed/2013/04/nike-the-art-science-of-supernatural-motion?ref=protein.xyz#.UlfIImSfFGQ), artist and sculptor [Daniel Widrig](http://www.danielwidrig.com/?ref=protein.xyz), combining digital and physical sculpture, as well as other installations from the likes of [Quayola](http://www.quayola.com/?ref=protein.xyz), [Natan Sinigaglia](http://natansinigaglia.com/?ref=protein.xyz) and [Rhizomatiks](http://rhizomatiks.com/?ref=protein.xyz).  
  
The culmination of the event however is FEEL.TV, an online broadcast that sees Nike collaborate with [Hellicar & Lewis](http://www.hellicarandlewis.com/?ref=protein.xyz) to produce an exclusive, interactive show that will feature performances and appearances from a variety of talent including the Associate Artists of the English National Ballet, the London Contemporary Orchestra, Redlight (Live), and [Run Dem Crew](https://www.prote.in/en/feed/2012/10/interview-run-dem-crew?ref=protein.xyz#.UlfcEWSfFGQ). The show will be aired at a special event on the 17th.  
  
The exhibition is free and will be open to the public from Friday 11th - 20th October,   
10am–6pm weekends   
10am- 8pm weekdays (except the 11th and 17th when the space closes at 4pm)  
Arches 477 – 478,  
Bateman’s Row,  
Shoreditch,  
London,  
EC2A 3HH  

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9633/0cbdf57b-6c5d-4a9e-b3dc-7f87f965ff38.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9633/cdef27b9-0393-4993-98bd-3bcd901008ea.jpg)