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# Dubai Water from Fashion Label Wellness
- URL: https://www.protein.xyz/dubai-water-from-fashion-label-wellness/
- Published: 2016-03-22T00:09:00.000Z
- Updated: 2026-06-01T21:04:45.000Z
- Description: Madrid-based fashion label Wellness have launched a water brand named Dubai as a part of their latest collection.
- Author: Calum Jacobs
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:25

How do you introduce seemingly unrelated products into a clothing collection in a way that works convincingly? Madrid-based fashion label Wellness have taken their best shot.

Wellness are a brand that seek to bring about wellbeing on a physical, spiritual and mental level. Previous collections, and the way in which they’ve been communicated, have explored and presented a duality that the brand have readily tapped to create their latest venture: the launch of drinks brand Dubai. Comprised of Dubai Blue Sky Water, a 100% eco-friendly drink, Dubai+, a zero calorie option, and Dubai Kids, an educational tool aimed squarely at children.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12415/34650be4-f34b-4ed6-b6de-1e9b20444726.png)

The belief that they exist in an ‘ideas economy’, where concepts hold more focus than over-commercialised final products, led to the creation of an interactive, multidimensional site which features fashion photography, punchy and playful slogans, animations, moving graphics and an interactive game for Dubai Kids.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/12415/0923e8d9-a47d-4697-8523-42156e25081d.jpg)

The clothes in the collection and the drinks brand find themselves synchronised by a direct relationship with water. From the way it’s handled and packaged, to its wide-ranging benefits.