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# Don't Sleep on Twitch
- URL: https://www.protein.xyz/dont-sleep-on-twitch/
- Published: 2024-06-25T08:46:58.000Z
- Updated: 2024-07-02T21:06:44.000Z
- Author: Protein
- Tags: Seeds, #Nike

[Chaj Arunasalam](https://www.linkedin.com/in/chajanan-arunasalam?ref=protein.xyz) brings a solid write-up on the sports stars that are switching to Twitch and why Nike have signed them up. Dive in here:

[Don’t Sleep on Twitch...This week we’re looking at Kai Cenat’s 12-hour sleepover stream with Druski and Kevin Hart + why Nike have signed the creators as part of their talent roster. 🤔![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73d7916a-cc57-4209-8d96-a034367850ca%2Fapple-touch-icon-180x180.png)GGm8Chaj Arunasalam![](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6b91245-2b54-405a-9f76-86f178bea0c9_1178x892.png)](https://ggm8.substack.com/p/dont-sleep-on-twitch)