> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Document
- URL: https://www.protein.xyz/document/
- Published: 2015-01-06T00:00:00.000Z
- Updated: 2016-06-13T17:12:22.000Z
- Description: A new series of publications that explores fashion brands from a new perspective
- Author: Alex Moore
- Tags: Seeds, Fashion, Rebalance, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10382/c7488710-7ba2-4f49-83e3-27de4779dfcf.jpg)

A new series of publications that explores fashion brands from a new perspective  
Fashion magazines are ten a penny; often little more than a litany of look books, too broad in scope to offer any real insight into a particular label’s culture or heritage and regularly lacking in the editorial department.   
  
[Document](http://documentstudios.com/?ref=protein.xyz) is a new series of publications that explores fashion brands from a new perspective. Each edition gives an exclusive insight into a particular brand from a respected independent viewpoint, overseen by tireless fashion journalist, [David Hellqvist](http://davidhellqvist.tumblr.com/?ref=protein.xyz).   
  
For the first in the series, Document turns its attentions to [Timberland](http://www.timberlandonline.co.uk/?ref=protein.xyz), a brand with a solid history within subcultures and one that provides a fascinating retrospective. The team worked closely with Timberland but were careful not to let Document become yet another in-house offering, instead the magazine provides an editorial take on Timberland that could only be achieved by a third party editor providing his own content and ideas.   
  
Like [Cookbook](https://www.prote.in/en/feed/2014/07/cookbook?ref=protein.xyz) and [Lodestars Anthology](https://www.prote.in/en/feed/2014/12/lodestars-anthology?ref=protein.xyz), Document is another example of increasingly popular slow journalism. Rather than cramming dozens of adverts and advertorials into magazines week in week out, it’s worth taking the time to do a brand justice and in doing so inspire, educate and create a longer lasting desire among readers.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10382/52e22810-b575-4808-9f14-6b10b1086603.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10382/a0595514-13b3-4be1-966d-0bfadc6112a3.jpg)