> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Devotion
- URL: https://www.protein.xyz/devotion/
- Published: 2012-08-21T17:20:38.000Z
- Updated: 2025-05-28T11:02:07.000Z
- Description: Musician Jessie Ware slows things down with her debut album's marketing campaign.
- Author: Protein
- Tags: Seeds, Music, Art & Design, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3852/0d8829cf-cd3c-47e3-94ff-e9a7ceac6a36.jpeg)

In an age where it seems like we're constantly bombarded my new content, it's hard for emerging artists to stand out. One way to get noticed is by slowing down the marketing process, something recently employed for musician [Jessie Ware's ](http://jessieware.com/?ref=protein.xyz) debut album campaign.

Designed by [Studio Moross](http://www.studiomoross.com/?ref=protein.xyz), an interactive billboard for Ware's debut album Devotion was put up in London which required the publics' help in completing. The poster consisted of hundreds of empty dots which needed to be coloured in, gradually revealing the album artwork.

Like the [PSYVOTV](http://prote.in/feed/2012/08/pscyvotv?ref=protein.xyz) and [Beck's](http://prote.in/feed/2012/08/beck-hansens-song-reader?ref=protein.xyz) projects we featured last week, this is another nice example of campaigns 'slowing down' to get fans to really engage.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3852/e048a93e-e08b-4a17-8db4-1cb7214ee56b.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3852/53910068-d674-4888-b2d5-b80270559d2f.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3852/60929891-3517-4a9f-b19e-fe95e8245790.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3852/8f73c31d-1cb1-497f-a1de-1622b7f03e65.jpeg)