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# COS Pop-up at Salone del Mobile
- URL: https://www.protein.xyz/cos-pop-up-at-salone-del-mobile/
- Published: 2013-04-21T13:08:00.000Z
- Updated: 2025-05-28T11:01:33.000Z
- Description: COS launches fresh and modular space at Salone del Mobile to compliment its latest collection.
- Author: Protein
- Tags: Fashion, Seeds, Art & Design, #protein, #Import 2024-06-11 13:21, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9197/047d9f95-ef97-4ed1-a1ee-04c74293e54b.jpeg)

Like the [Nike story](http://www.prote.in/en/feed/2013/04/nike-the-art-science-of-supernatural-motion?ref=protein.xyz) we featured last week, Swedish high-street high fashion label [COS](http://www.cosstores.com/?ref=protein.xyz) also launched a Milan pop-up during Salone del Mobile this month. Designed by French design duo [Bonsoir Paris](http://bonsoirparis.fr/?ref=protein.xyz), the understated space in oft-chaotic Ventura Lambrate was a serene tribute to Scandinavia: natural woods and warm whites abounded, and a a clever modular building system allowing for endless and easy reconfigurability took centre stage.   
  
Launched to coincide with the debut of its SS 2013 ready-to-wear collection, the space and the collection together demonstrated a renewed emphasis on the brand’s pared down and pure ethos. Formal minimalism and prominent geometries interplay with the casual informality of a changeable space to make for a pleasant rethink of the traditional retail experience.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9197/8518cca7-7559-4631-9342-152480b94db2.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9197/b213cbc3-c5c4-4bec-b52b-43824955eea5.jpeg)