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# Coca-Cola Remix Bottle
- URL: https://www.protein.xyz/coca-cola-remix-bottle/
- Published: 2013-04-24T09:20:00.000Z
- Updated: 2026-06-02T15:43:04.000Z
- Description: The soft drink giants have worked with a Japanese DJ and inventor to create a bottle that captures the sounds it 'hears' when it's opened, then remixes them into little medleys.
- Author: Protein
- Tags: Seeds, Music, #protein, #Import 2024-06-11 13:21, #author-change-2025-05-28

Coca-Cola is famous for memorable campaigns that the idea of 'happiness' has been always at the heart of.

  
The brand has just teamed up with a young Japanese DJ and inventor Jun Fujiwara and [OgilvyAction](http://www.ogilvy.com/?ref=protein.xyz), launching [Coca-Cola Remix bottle](http://www.youtube.com/user/CokeRemixBottle?ref=protein.xyz) in Tokyo. The project is part musical, part social experiment. A sound-recording device was embedded into a standard Cola bottle, which was then taken on a tour of the city. It recorded everyday sounds on the way.The bottle was then able to play back the remixed version of collected aural snippets, which were overlaid with Coca-Cola’s familiar ‘pshhh’ sound. These noises have also been made into ringtones. The music videos made by Jun can be watched on the campaign's [YouTube Channel](http://www.youtube.com/user/CokeRemixBottle?feature=watch&ref=protein.xyz).

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9212/eca39901-594d-4ccd-9659-fb7feb4509fd.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9212/578265ec-e613-439d-9c0c-f6258ce71bab.jpeg)