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# City Portraits
- URL: https://www.protein.xyz/city-portraits/
- Published: 2012-05-10T11:03:38.000Z
- Updated: 2016-06-16T09:50:12.000Z
- Description: The iconic Italian sportswear brand Ellesse Heritage is pooling talent via photo-sharing network Instagram in its latest campaign which launches today
- Author: Sam Boynton
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4052/3db3e44c-f97d-43f4-8e2c-5690b1d83497.jpg)

The iconic Italian sportswear brand [Ellesse Heritage](http://www.ellesseheritage.com/home?ref=protein.xyz) is pooling talent via photo-sharing network [Instagram](http://instagr.am/?ref=protein.xyz) in its latest campaign which launches today, inviting creatives to a photo-a-day challenge.

The brand has listed a theme for each day (from 'colour' to 'nostalgia') which can be interpreted imaginatively or taken literally. The idea is that users represent each day’s theme by taking a photo which is shared on social networks Instagram and Twitter using the #CityPortraits hashtag and @ellesseheritage tag. The result will be a spectrum of personal and unique photographic portraits of city life.

The challenge is part of Ellesse Heritage’s City Portraits project which sees fashion filmmaker [Konstantinos Menelaou](http://www.kostakis.co.uk/?ref=protein.xyz) shoot ‘day in the life’-style shorts in London, Berlin and New York.

Increasingly crowd-sourcing is becoming common practice as brands embrace collaboration and sharing, approaching users to generate more interesting and engaging content.

Check out more information [here](https://www.facebook.com/ellesseheritage).

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4052/a69ea0ec-9866-48b1-8ab5-c95cc279f010.jpg)