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# CinePrint
- URL: https://www.protein.xyz/cineprint/
- Published: 2012-10-15T12:34:48.000Z
- Updated: 2025-05-28T11:01:57.000Z
- Description: Lexus have just released a new magazine-print ad that takes a step into the world of digital.
- Author: Protein
- Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3754/c6e8284e-fc66-44b2-afa9-800705b23d86.jpeg)

Lexus have just released a new magazine-print ad that takes a page out of the world of digital.

The ad uses new CinePrint technology that allows a static image to become animated when combined with a digital screen. When placing an iPad behind the Sports Illustrated page, the light from the screen shines through bringing the image of the car to life. It's a nice application of merging the realms of digital and print, and making a typical car ad that much more interactive and engaging.