> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Chloe Alphabet
- URL: https://www.protein.xyz/chloe-alphabet/
- Published: 2012-10-04T16:20:00.000Z
- Updated: 2016-06-15T06:40:54.000Z
- Description: Chloé Alphabet is an exhibition and series of 26 films inspired by founder Gaby Aghion and her use of an unusual alphabetized naming convention for collections and garments.
- Author: Protein
- Tags: Seeds, Fashion, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3771/69bd55b0-9672-4508-962a-89ee212ac6bc.png)

In celebration of their 60th anniversary, French luxury label [Chloé](http://www.chloe.com/?ref=protein.xyz#/en) is hosting an exhibition inspired by the alphabet. The event includes a physical component located at [Palais de Tokyo](http://www.palaisdetokyo.com/?ref=protein.xyz) in Paris, as well as a series of 26 videos currently rolling out at [chloe.com](http://www.chloe.com/alphabet/?ref=protein.xyz). Watch "E / Embroidery" by Mary Clerté, the last of the initial five letters to premier ([C](http://www.youtube.com/watch?v=Jq4PR-7HVpE&feature=relmfu&ref=protein.xyz) [H](http://www.youtube.com/watch?v=RRxAGVZ5qeA&feature=relmfu&ref=protein.xyz) [L](http://www.youtube.com/watch?v=Nc0kpdeGdUY&feature=relmfu&ref=protein.xyz) [O](http://www.youtube.com/watch?v=dwlMdWIhPKA&feature=relmfu&ref=protein.xyz) [E](http://www.youtube.com/watch?v=wHmVYjbxG%5FA&list=UUha4JJMZFxiDM%5Fw%5Fxiinn9g&index=4&feature=plcp&ref=protein.xyz)), above.

We're all for a brand patting itself on the back with projects like this, especially if that brand makes nice things and has a rich history. Other examples include [The Forty Story](http://www.prote.in/feed/2012/06/the-forty-story?ref=protein.xyz), [Levi's Timeline](http://www.prote.in/feed/2012/05/levis-timeline?ref=protein.xyz), [100 Legendary Trunks](http://www.prote.in/feed/2012/05/100-legendary-trunks?ref=protein.xyz), and [Nike Graphic Art Studio Show](http://www.prote.in/feed/2011/09/nike-graphic-art-studio-show?ref=protein.xyz).

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3771/d5f60657-86f8-4abc-82a3-82f200a9ae3b.png)