> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Catch A Break
- URL: https://www.protein.xyz/catch-a-break/
- Published: 2014-10-20T15:54:00.000Z
- Updated: 2016-06-15T11:34:29.000Z
- Description: A new interactive music video that lets you pick life experiences from a message board
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Music, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10282/f7ed6356-e257-4efb-ad8a-352aa611e807.png)

More and more artists are looking at ways to shake up the traditional music video format, a format that’s often very expensive and rarely that memorable.   
  
For their latest single [‘Catch A Break’](http://catch-a-break.com/?ref=protein.xyz), New York based band [Superhuman Happiness](http://www.superhumanhappiness.com/?ref=protein.xyz) have created in interactive music video experience, showing how life experiences could be contained in a Craig's List-esque message board.   
  
The project (which only cost $1000) is a collaboration between the band and students from [72U](http://72u.org/?ref=protein.xyz), an intensive learning experience curated by advertising agency [72andsunny](http://www.72andsunny.com/work?ref=protein.xyz). Using interactive technology on a web-based platform, the viewer is the visual curator of the music video as they are encouraged to explore and experience a faux public message board embedded with over 150 real human moments, from mirth to misery, the video includes all facets of human life.   
  
Last week we saw [Possibilia](https://www.prote.in/en/feed/2014/10/possibilia?ref=protein.xyz), a film that let the audience move seamlessly between scenarios as many times as they like by clicking the thumbnails of different vignettes around the screen.