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# Brave New World
- URL: https://www.protein.xyz/brave-new-world/
- Published: 2013-09-03T10:04:00.000Z
- Updated: 2016-06-17T03:59:15.000Z
- Description: Reed + Rader's latest film takes us to a sinister circus in the desert, all built with the Unreal graphics engine.
- Author: Joe Iley
- Tags: Seeds, Fashion, Art & Design, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9556/d6e415fb-fe34-4fc9-87cb-5501028c188b.jpeg)

[Reed + Rader](http://www.prote.in/en/profiles/reed-rader?ref=protein.xyz) are probably (definitely) our favourite purveyors of nostalgic, glitchy, early-internet art. Last time they were over here they transformed our gallery space into a [dinosaur jungle wonderland](http://www.prote.in/en/feed/2012/11/reed-rader-present-cretaceous-returns?ref=protein.xyz). Their latest fashion film, published by V Magazine, sees the New York duo experimenting with 3D environments and graphics, in a desolate, sinister circus in the desert.  
  
Using the [Unreal engine development kit](http://www.udk.com/?ref=protein.xyz), the film sees a combination of live action models, dressed up as circus performers and freak show 'exhibits', inserted into a Fallout 3-esque, CGI wasteland of circus tents, desert caverns and sky-high tight ropes as the narrator gleefully recounts the spectacles on offer.