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# Brat vs Brat
- URL: https://www.protein.xyz/brat-vs-brat/
- Published: 2024-07-25T07:30:24.000Z
- Updated: 2024-07-25T07:30:24.000Z
- Author: Protein
- Tags: Seeds, Music

A nice take by [Anna Rose Kerr](https://www.linkedin.com/in/annarosekerr/?ref=protein.xyz) on how the marketing for the recent Brat release by [Charli XCX](https://www.instagram.com/charli%5Fxcx/?ref=protein.xyz) has [overtaken the music it was designed to promote](https://www.linkedin.com/posts/annarosekerr%5Fbrat-the-marketing-has-outdone-brat-the-music-activity-7221872267331317760-vHOa?ref=protein.xyz):

> Brat the marketing has outdone Brat the music. Like Barbie the marketing outdid Barbie the film. Advertising is consistently the most powerful artistic medium to cut through culture.