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# Branch Out Movement
- URL: https://www.protein.xyz/branch-out-movement/
- Published: 2015-02-02T16:53:00.000Z
- Updated: 2016-06-15T07:09:50.000Z
- Description: A new initiative aims to get people off their phones and interacting in the real world
- Author: Maks Fus Mickiewicz
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10420/ecd5f944-8784-49c6-8ce3-eec1ba011cd3.jpg)

It’s no secret that the increasing role of technology in our lives has lead to an accompanying decline in traditional communication. Real-world interaction has been relegated to the back seat, with social media and all its offspring steering the course of our daily social lives.   
  
However, the [Branch Out Movement](https://www.branchoutmovement.com/?ref=protein.xyz) is looking to change this. The mission of the initiative is to break down the barriers that prevent people from meeting in a real environment. It all starts with a bracelet that users receive upon signing-up for the project. The bracelet serves as a conversation piece, as well as a reminder of your commitment to be present in the physical world. From there, users are sent weekly challenges to encourage real-world interaction. Challenges range from ‘ask someone for a song recommendation’ to ‘approach someone reading a magazine’. If you complete the challenge you’re awarded with points and, eventually, perks.   
  
The Movement is part of a bigger trend which is getting users to turn away from the screen and towards the real world.   
  
Another example of using technology to disconnect from the virtual is [Stop, Breath and Think](https://www.prote.in/en/feed/2014/10/stop-breathe-and-think?ref=protein.xyz), an app which gets users to switch off and get in tune with themselves through meditation.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10420/8f2f0c09-cbd3-4866-9587-497e68a56cad.jpg)