> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# Braille Burger
- URL: https://www.protein.xyz/braille-burger/
- Published: 2012-01-27T11:06:31.000Z
- Updated: 2025-05-28T11:02:56.000Z
- Description: Burgers certainly taste great, but now they can communicate messages too.
- Author: Protein
- Tags: Seeds, Food & Drink, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4210/cde41518-cb39-461a-b350-736bb0d34c86.jpg)

Burgers certainly taste great, but now they can communicate messages too. To coincide with the launch of its braille menus, [Wimpy](http://www.wimpy.uk.com/?ref=protein.xyz) South Africa workedwith local advertising agency [Metropolitan Republic](http://www.metropolitanrepublic.co.za/?ref=protein.xyz) to develop and create15 braille burgers. Sesame seeds were arranged on the buns to read outmessages in braille describing the contents of the burger and given out tovisually impaired customers. Many of these customers chose to speak outand blog about the campaign and it eventually reached over 800,000 sight-impaired individuals.

The fast-food market is saturated with campaigns and promotions but thisidea really stands out- it’s a charming and unique project that portrays Wimpyas a brand that considers and caters for everyone. The video is genuinelyheart-warming and brought a smile to our faces.