> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# BOOK: Futuretainment
- URL: https://www.protein.xyz/book-futuretainment/
- Published: 2009-11-03T07:33:12.000Z
- Updated: 2016-06-01T13:27:34.000Z
- Description: From the book‚Äôs site Futuretainment is about the world transformed by consumer connectedness. Futuretainment is about the…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

![futurebook](http://farm3.static.flickr.com/2738/4038421955_4c29573cbe.jpg)

From the book’s site  
[Futuretainment](http://www.futuretainment.com/?ref=protein.xyz) is about the world transformed by consumer connectedness. Futuretainment is about the world transformed by consumer connectedness. It is an indispensable handbook for anyone wanting to understand the future of media and marketing, and explains what it will take for companies and brands to thrive in this challenging new environment. With a unique focus on the dynamic markets of Japan, China and Korea – Futuretainment tells the story of disruptive consumer innovation at the cutting edge of social media.

(hat tip [Christy Dena](http://www.christydena.com/?ref=protein.xyz))