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# Boards of Canada Treasure Hunt
- URL: https://www.protein.xyz/boards-of-canada-treasure-hunt/
- Published: 2013-06-14T14:56:00.000Z
- Updated: 2025-05-28T11:01:11.000Z
- Description: Boards of Canada launch a mysterious promotional campaign that encourages their fan to hunt for clues.
- Author: Protein
- Tags: Seeds, Music, #protein, #Import 2024-06-11 13:25, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9353/205183a9-9cb4-4cc9-a770-29bd22f2938b.jpeg)

It had been 8 years since the beloved Scottish electronic act [Boards of Canada](http://www.boardsofcanada.com/?ref=protein.xyz) released an album. The promotion of their fourth studio album, *Tomorrow’s Harvest*, proved to be as mysterious and intriguing as the band themselves.   
  
The duo created a [treasure hunt](http://bocpages.org/wiki/Tomorrow's%5FHarvest%5FViral%5FMarketing%5FCampaign?ref=protein.xyz#Images) that began in April on Record Store Day. A vinyl recording containing 20 seconds of cryptic material was released worldwide. The recording hinted to 1 of 6 different 6-digit numbers of which the significance was unclear. In the following weeks, the remainder of the 6 numbers were revealed through channels Twoism, Cartoon’s Network’s Adult Swim, NPR, BBC1, and YouTube. Boards of Canada then launched a web address where fans could enter these codes, gaining access to a website where a a final video revealed the announcement and release date for Tomorrow’s Harvest.  
  
With acts like Daft Punk and Kanye West launching huge, highly-publicized marketing campaigns, there is something to be said for a group that promotes a new release in a manner that reflects the subliminal, cult-like nature of its sound.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9353/a3eea3b3-4e9b-4bd7-a01e-0eb4c329d4f9.jpeg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9353/8975b84b-b9e0-4cb2-8e07-139d84ef5b1a.jpeg)