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# BMW & Mad Men
- URL: https://www.protein.xyz/bmw-amp-mad-men/
- Published: 2009-08-23T15:16:52.000Z
- Updated: 2016-06-11T22:31:06.000Z
- Description: America‚Äôs perceptions of diesel is still stuck in the 1960‚Äôs - and to play off of this antiquated view, BMW partnered…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

[![](http://lookatmelookatmelookatme.com/wp-content/uploads/2009/08/gsdm-bmw-mad-men-print2-950x267.jpg "gsdm-bmw-mad-men-print2")](http://lookatmelookatmelookatme.com/wp-content/uploads/2009/08/gsdm-bmw-mad-men-print2.jpg?ref=protein.xyz)

America’s perceptions of diesel is still stuck in the 1960’s - and to play off of this antiquated view, BMW partnered with Mad Men and Vanity Fair to create a 5 page pictorial as part of the automaker’s Advanced Diesel initiative. Shot on the Mad Men set and collaborating with the show’s stylists and art director, BMW placed a 2009 335d Advanced Diesel in the center of 1960’s Madison Avenue to juxtapose diesel’s perception with reality. The pictorial fold-out precedes Vanity Fair’s Mad Men article shot by Annie Leibovitz in this month’s Style Issue.