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# Bloomingdale’s Virtual Shop Window
- URL: https://www.protein.xyz/bloomingdale-8217-s-virtual-shop-window/
- Published: 2012-04-24T17:54:23.000Z
- Updated: 2025-05-28T11:02:40.000Z
- Description: Summer's on its way and for some of us that means hitting the shops to buy a new summer wardrobe.
- Author: Protein
- Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4082/ca409085-a130-4d99-a225-0e953f21b35e.jpg)

Summer's on its way and for some of us that means hitting the shops to buy a new summer wardrobe. For those in New York this experience has been made a whole lot more simple with [Bloomingdale's](http://www.bloomingdales.com/?ref=protein.xyz) new interactive window displays.

The Lexington Avenue branch has replaced 6 of its windows with interactive sunglasses displays which allows passers by to try on glasses virtually. The displays are LCD screens which identify the location of a viewer's eyes and virtually place a selection of sunglasses onto their face. Each window is dedicated to a different designer (from [Marc Jacobs](http://www.marcjacobs.com/?ref=protein.xyz) to [Gucci](http://www.gucci.com/uk/home?ref=protein.xyz)) with four sunglasses available to 'try on' per screen. Shoppers can even see what they look like from both a head-on and profile view. If the shopper then decides to buy, they can press a 'print' button which sends a picture of themselves in their desired glasses to the 'Sunglasses Style Bar' where a sales-assistant will help them purchase the real thing.

The project's certainly given 'window shopping' a new meaning....we hope to see similar technology in the UK soon!

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4082/18fa20a8-906a-4780-950c-8076204dc9d9.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4082/c7768b01-32d1-4261-84f0-41726db0d739.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/4082/98610c56-e885-4949-abde-532a14165484.jpeg)