> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
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# Beneath the Surface
- URL: https://www.protein.xyz/beneath-the-surface/
- Published: 2014-12-03T11:03:00.000Z
- Updated: 2016-06-14T18:44:00.000Z
- Description: A virtual reality experience that investigates the production process behind the Chrysler 200 model
- Author: Maks Fus Mickiewicz
- Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10352/9765e5ee-e54b-4998-ab03-00ee7b2314ee.png)

It wasn’t long ago that we were marvelling at [Night Walk](https://www.prote.in/en/feed/2014/04/night-walk?ref=protein.xyz), an immersive digital tour through Marseilles that utilises the full arsenal of Google’s capabilities. It would appear [Chrysler](http://www.chrysler.com/en/?ref=protein.xyz) also took note, having since employed Google street view to map out their 500,000 square foot factory.   
  
Chrysler has launched [Beneath the Surface](http://www.stopp.se/chrysler/?ref=protein.xyz), a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new 200 model. The American car manufacturer believes that visiting a showroom and test-driving a car doesn’t give potential buyers enough of an insight into what is, for most of us, one of the more serious purchases we’re likely to make.  
  
Premiering at this years [Los Angeles Auto show](http://laautoshow.com/?ref=protein.xyz), the four-minute virtual tour, created by agency [Wieden + Kennedy Portland](http://www.wk.com/work/from/portland?ref=protein.xyz), in partnership with production agency [Stopp](http://www.stopp.se/?ref=protein.xyz), and creative agency [MPC Creative](http://www.moving-picture.com/advertising/mpc-creative/?ref=protein.xyz), illustrates how. according to Chrysler, dedication to superior production processes translates into a better driving experience.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/10352/1e238cf7-7da1-4c19-b878-26432e39499c.png)