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# Barbie Couture
- URL: https://www.protein.xyz/barbie-couture/
- Published: 2004-02-06T20:57:56.000Z
- Updated: 2016-06-15T01:23:11.000Z
- Description: Kumiko Suzuki, a 22-year-old college student in Japan, played with Barbie dolls as a child. She says she always saw Barbie as…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

Kumiko Suzuki, a 22-year-old college student in Japan, played with Barbie dolls as a child. She says she always saw Barbie as her ideal image of a glamorous Western princess. "She's slim, she's blond and she's just a dream," she says. "I want to be just like her." Barbie's maker, Mattel Inc., thinks it has found a way to cash in on Ms. Suzuki's desire - and, it hopes, reinvigorate the 45-year-old doll line at the same time. The toymaker has teamed up with Japanese fashion house Sanei International Co. to create "Barbie Couture." The costly line of human-sized clothing is sold in its own boutiques, next to high-end designer stores like Burberry or in upscale department stores like Isetan. The line's coming fall collection includes a black, wool miniskirt for $400 and knit cotton sweaters for $250\. WTF!