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# At Festivals, Fashion Taps the 'Currency of Cool'
- URL: https://www.protein.xyz/at-festivals-fashion-taps-the-currency-of-cool/
- Published: 2016-04-14T13:21:00.000Z
- Updated: 2016-05-18T17:27:56.000Z
- Description: Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.
- Author: Calum Jacobs
- Tags: Seeds, #protein, #Import 2024-06-11 13:25

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