> ## Content Index
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# America Wakes-up To Diesel
- URL: https://www.protein.xyz/america-wakes-up-to-diesel/
- Published: 2003-01-17T22:27:12.000Z
- Updated: 2016-05-25T15:12:32.000Z
- Description: Picture this: an advertisement showing an edgy street scene of angry young demonstrators. The grainy black-and-white photo calls…
- Author: Protein
- Tags: SEEDS, #protein, #Import 2024-06-11 13:21

Picture this: an advertisement showing an edgy street scene of angry young demonstrators. The grainy black-and-white photo calls up images of anti-globalization clashes in capitals around the world. But instead of shouldering placards proclaiming "Death to the World Trade Organization," the protesters carry banners with whimsical slogans such as "Share Your Bathwater" and "Respect Your Mother." There's no corporate logo, just some fine print directing viewers to a Web site: Diesel.com. [Link](http://www.businessweek.com/magazine/content/03%5F03/b3816133.htm?ref=protein.xyz)