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# Amazon - King Of The Jungle
- URL: https://www.protein.xyz/amazon-king-of-the-jungle/
- Published: 1998-11-27T07:00:00.000Z
- Updated: 2016-05-24T15:18:57.000Z
- Description: To judge just how important Amazon has become to online retailing, don’t look at its bottom line - look at the competition.…
- Author: Protein
- Tags: SEEDS, #protein, #Import 2024-06-11 13:21

To judge just how important Amazon has become to online retailing, don’t look at its bottom line - look at the competition. First, Bertelsmann and Barnes & Noble, two proven real-world entities, jumped together in somewhat desperate fashion to beef up their online book-sales initiatives. And now a consortium of nine major e-commerce players, including CDnow and eToys, are banding together to create a new online mall called Shopper Connection - just in time for the holidays, according to The Wall Street Journal’s Tom Weber.  
  
Because Amazon.com has what others want - “a huge base of customers who like to shop online,” according to Weber - joining forces made sense for the companies, which also include Reel.com, Preview Travel and online brokerage Datek. Weber noted that previously well-financed online mall efforts have failed and that the participants here are studiously avoiding using the term.  
  
[http://www.amazon.com/](http://www.amazon.com/?ref=protein.xyz)