> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# AllSaints Film
- URL: https://www.protein.xyz/allsaints-film/
- Published: 2013-05-23T10:17:00.000Z
- Updated: 2025-05-28T11:01:17.000Z
- Description: AllSaints launches a new film division that will showcase up-and-coming filmmakers
- Author: Protein
- Tags: SEEDS, Fashion, Music, #protein, #Import 2024-06-11 13:21, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9303/7c14fb19-d8d1-455e-91f8-257fb797632a.jpeg)

British retailer [AllSaints](http://www.allsaints.com/?ref=protein.xyz), known for their distinctive rock’n’roll aesthetic continues to strengthen their brand through music and culture by launching a new division this week, All Saints Film.   
  
The project will commission young up-and-coming filmmakers, supervised by the brand’s creative director. First out is [New Music City](http://www.allsaints.com/music/?ref=protein.xyz), a documentary by [Somesuch & Co](http://www.somesuchandco.com/?ref=protein.xyz) about Nashville’s thriving music scene, including Kings of Leon’s label, [Serpents and Snakes](http://www.sandsrecords.com/?ref=protein.xyz). AllSaints was also part of the label’s showcase at this years SXSW festival, where much of the footage is taken.  
  
This is a well-executed example of a retailer embracing editorial style-content, contributing to the increasingly blurring line between shopping online and consuming editorial content.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9303/224d9923-6aaa-42c1-9697-9f50ffefdc62.png)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9303/d16af257-b1e3-4724-9f1c-38199de6b313.png)