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# AIR
- URL: https://www.protein.xyz/air/
- Published: 2014-03-30T13:50:00.000Z
- Updated: 2016-06-08T15:59:13.000Z
- Description: This concept augments print media with content fed straight to Google Glass
- Author: Helio Rosas
- Tags: Seeds, Technology, #protein, #Import 2024-06-11 13:25

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9952/4042f3f2-21a2-41fc-bd9b-a81d87a7d88a.jpg)

In an attempt to revitalise the reader's relationship with print media, a Japanese newspaper has hatched a concept to integrate its daily edition with Google Glass.  
  
Demonstrating the tech at Tokyo's Wearable Tech Expo 2014, [Asahi Shimbun's Media Lab](https://www.facebook.com/AsahiMediaLab) is experimenting with augmented reality layered over a physical copy. By placing special markers on a page, relevant and complementary digital content is flagged up on Google Glass - providing a sort of rich-media companion service to the paper.   
Dubbed AIR, there's currently no release date yet on the horizon, but this application for augmented reality could be considerably more useful than others - as it follows the user's line of sight, rather than the slightly unwieldy process of scanning something with a smart device.  
Although the project is built by a third party, Google seems to be hedging its bets by integrating itself further in our day to day lives, particularly in the realm of wearable tech. It recently announced a stylish version of [the Android operating system specific to smart watches](https://www.prote.in/en/feed/2014/03/google-watch?ref=protein.xyz), and even created a concept design for a [Google-brand contact lens](https://www.prote.in/en/feed/2014/01/google-lens?ref=protein.xyz) that could potentially track glucose levels in diabetes patients.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/9952/6488763b-3084-48b8-b829-f0a760360ff4.jpg)