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# Adidas’ Adicolor Relaunch
- URL: https://www.protein.xyz/adidas-8217-adicolor-relaunch/
- Published: 2005-11-11T19:36:40.000Z
- Updated: 2016-05-24T15:17:53.000Z
- Description: Adidas is re-launching Adicolor, a project similar to the successful Nike ID, where customers can customise their footwear. First…
- Author: Protein
- Tags: Seeds, #protein, #Import 2024-06-11 13:15

Adidas is re-launching [Adicolor](http://www.adidas.com/campaigns/adicolor/content/?strCountry%5Fadidascom=us&strBrand%5Fadidascom=heritage&ref=protein.xyz), a project similar to the successful [Nike ID](http://nikeid.nike.com/?ref=protein.xyz), where customers can customise their footwear.

![](http://www.soleservice.no/img/products/ss-35-adicolor.jpg)

First launched in 1984, the ADICOLOR project was the earliest customization program of its kind. Buyers were given a pair of all white Adidas and a set of weatherproof, quick drying markers, which allowed the wearers to create their own original look on their new kicks. \[Freshness\]