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# Absolut Unique
- URL: https://www.protein.xyz/absolut-unique/
- Published: 2012-09-04T13:02:17.000Z
- Updated: 2025-05-28T11:02:03.000Z
- Description: The new limited edition bottle collection from Absolut creates over 4 million unique designs.
- Author: Protein
- Tags: Seeds, Food & Drink, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3828/5954bcbe-9ee0-4f1c-93c5-3fe50c1a7079.jpeg)

With the wide variety of limited edition alcohol bottles now on offer (think everything from [disco balls](http://www.google.co.uk/imgres?um=1&hl=en&sa=N&biw=1455&bih=1016&tbm=isch&tbnid=Nvg3GIo%5F3JRWSM:&imgrefurl=http://www.flickriver.com/photos/hel2005/1293247022/&imgurl=http://farm2.static.flickr.com/1027/1293247022%5F593d099c15.jpg&w=500&h=400&ei=--5FUNLGAqWf0QX8t4DABg&zoom=1&iact=hc&vpx=806&vpy=158&dur=611&hovh=201&hovw=251&tx=130&ty=119&sig=116193896692661524810&page=1&tbnh=159&tbnw=198&start=0&ndsp=38&ved=1t:429,r:4,s:0,i:85&ref=protein.xyz) to [glow in the dark](http://www.google.co.uk/imgres?um=1&hl=en&sa=N&biw=1455&bih=1016&tbm=isch&tbnid=Qu27%5F%5FMdN7I8vM:&imgrefurl=http://www.onlythebob.com/tag/glow-in-the-dark-dom-perignon-labels/&imgurl=http://a5.sphotos.ak.fbcdn.net/hphotos-ak-snc7/307873%5F305005206179968%5F2009922909%5Fn.jpg&w=640&h=317&ei=OO9FULKoLOiZ0QW90YH4Aw&zoom=1&iact=hc&vpx=528&vpy=220&dur=2391&hovh=158&hovw=319&tx=231&ty=91&sig=116193896692661524810&page=1&tbnh=103&tbnw=207&start=0&ndsp=36&ved=1t:429,r:2,s:0,i:81&ref=protein.xyz) variations), it's hard for new releases to stand out. [Absolut](http://www.absolut.com/uk?ref=protein.xyz) are attempting just that, however, with their latest limited edition bottle collection, Absolut Unique.

Unlike other Limited Edition bottles where exclusivity is the key (even Absolut's own [Absolut Craft](http://www.thespiritsbusiness.com/2012/09/strangeways-absolut-craft-gets-exclusive-october-launch/?ref=protein.xyz) range is limited to only 10 bars across Europe), Absolut Unique has gone the other way with over 4 million bottles produced. What makes it special is that each bottle features a completely unique design, created in-house through a mixture of 38 different colours and 51 patterns, applied with splash guns and colour-generating machines.

It's an interesting way of engaging consumers by creating unique designs on such a large scale, and certainly gives new meaning to the idea of 'limited edition'. Check out the video below for more info.