> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# A Tale For The Time Being
- URL: https://www.protein.xyz/a-tale-for-the-time-being/
- Published: 2013-02-28T11:40:05.000Z
- Updated: 2025-05-28T11:01:44.000Z
- Description: An interactive book cover that uses Blippar technology.
- Author: Protein
- Tags: Seeds, Art & Design, Technology, #protein, #Import 2024-06-11 13:15, #author-change-2025-05-28

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3487/70bd3f65-71f8-4b02-a482-d8020bdc2af5.png)

Recently, we've picked up on numerous examples of publishers becoming more experimental in their methods (see [Starlay](http://prote.in/feed/2013/02/starlay?ref=protein.xyz), [ A Clockwork Orange](http://prote.in/feed/2012/10/a-clockwork-orange?ref=protein.xyz), [The Silent History](http://prote.in/feed/2012/10/the-silent-history?ref=protein.xyz)) and [A Tale For The Time Being](http://www.canongate.tv/time-being?ref=protein.xyz) is the latest addition to the list.

[Canongate Books](http://www.canongate.tv/?ref=protein.xyz) have collaborated with creative agency, [Big Active](http://www.bigactive.com/?ref=protein.xyz) to make an interactive front cover to the latest novel from [Ruth Ozeki.](http://www.ruthozeki.com/?ref=protein.xyz) Blippar technology has been employed to enable users to view the physical book cover through their iPad or smartphone and access an animation and links to extra materials. A Tale For The Time Being will be released as a hardback, paperback, ebook, and audiobook with the same animation and design being used across all formats and advertising platforms to afford the book a strong brand identity.

By incorporating the benefits of digital and online content into a traditional object, A Tale For The Time Being presents itself as a clever way of helping to preserve the good old-fashioned book whilst embracing new technologies and reacting to changes in consumption of the written word.

The book will be available from 11th March.