> ## Content Index > Fetch the complete content index at: https://www.protein.xyz/llms.txt > Use this file to discover other available public pages before exploring further. # #712 | Post-Individualism, Vinyl Revival & Aphex Sinks - URL: https://www.protein.xyz/712-post-individualism-vinyl-revival-aphex-sinks/ - Published: 2024-10-04T14:59:27.000Z - Updated: 2024-11-01T17:10:48.000Z - Author: Protein - Tags: Supplement ### Well, that was fun. ### If you missed the Post-Individualism forum last night, it was a blast. We had 123 folks join us to hear [Yancey Strickler](https://www.google.com/url?q=https://x.com/ystrickler?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw1Qx%5FEURGVZGiT2HPwxACNR) from [Metalabel](https://www.google.com/url?q=https://www.metalabel.com/?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw2LBqg2LvvBVm4eEbzj-2v%5F), [Kei Kreutler](https://www.google.com/url?q=https://keikreutler.net/?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw1CL21qDJbsYHtCVHqBCEct) from [Other Internet](https://otherinter.net/?ref=protein.xyz), and [Jack Self](https://www.google.com/url?q=https://jackself.com/?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw3V9DOvu-mQ%5FZM2r71yqNFt) (with a cuppa) from [Real Review](https://www.google.com/url?q=https://real-review.org/home?ref%3Dprotein.xyz&sa=D&source=calendar&ust=1728472919746909&usg=AOvVaw3ISx9liZDHhLNrZuLv-jBo). Here are some highlights: - Yancey defines the post-individual experience as happening "when someone accepts their individuality, but feels called for a variety of reasons (social, creative, metaphysical, financial) to seek greater meaning and context with others." - Identity after the internet, and the relationship between memory and identity. Kei believes we're living through a a "spam renaissance" and in 5 years' time, we might not be able to remember what it means to be a human online. - The relationship between post-individualism and capitalism, and Jack's concept of "Playlist Personalities". According to Jack, the proliferation of identities on the internet are mainly there to create products and sell you stuff. - We also covered "Brat summer", fandoms, lore and memes — and how these are signals that point to a post-individualistic future. [Watch Recording](https://us06web.zoom.us/rec/share/pjG%5FiEfotVpnHfVwuo%5FnspDHhwbgkTb4yKWCZvPfuNBaW5%5FaWa7QdkOK316cq7Y1.Pvwwtaaz0FHyQ4cE?ref=protein.xyz) The pre/post poll also showed some shifts, so we must have done something right. We asked: "Are we entering a post-individualistic age?" at the beginning of the session: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/openingpoll.png) And then again at the end: ![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/closingpoll-1.png) In other news, we've started onboarding some incredible humans to our new [Contributors Community](https://www.protein.xyz/contributors/) — so if you're a researcher, strategist or just cultural curious and want to get paid to write [Seeds](https://www.protein.xyz/tag/seeds/) and [Observations](https://www.protein.xyz/tag/observations/)as well as work on [Protein Agency](https://www.proteinagency.com/?ref=protein.xyz) briefs: [Apply Here](https://www.protein.xyz/contribute-to-protein/) *P.S. All approved contributors get a complimentary* [*Freelancer Membership*](https://www.protein.xyz/#/portal) *that unlocks the entire Protein research archive and more!* --- ### Seeds - Bobby Hundreds on the [Case For Nike](https://bobbyhundreds.substack.com/p/the-case-for-nike) is an essential read - NOWNESS and Art Review's study on [AI’s impact on the future of culture](https://indd.adobe.com/view/f21477cd-c4af-46fa-abd1-a168b7c58d11?ref=protein.xyz) - [New Design Congress](https://newdesigncongress.org/?ref=protein.xyz) on the new [Spheres of Identity](https://newdesigncongress.org/en/note/2024/spheres-of-identity/?ref=protein.xyz)[ ](https://app.slack.com/services/B07NA9BKFUZ?ref=protein.xyz) - [How to Repair a Spaceport](https://folklore.mirror.xyz/6Lm7xORHWDb-YoVtqv3Vc2G7dT73xiKws5pJBv9ADZE?ref=protein.xyz) by [Kei Kreutler](https://keikreutler.net/?ref=protein.xyz) - AW Network on [Large Lore Models](https://aw.network/posts/large-lore-models?ref=protein.xyz) - Ed Zitron on the [subprime AI Crisis](https://www.wheresyoured.at/subprimeai/?ref=protein.xyz) - Here's a Figma of Apple's [entire marketing funnel](https://www.figma.com/design/OhsHYkEdoTZAcFVVENnw9h/iPhone-16-Marketing-Funnel?ref=protein.xyz) - Nuclear batteries will apparently [last for decades](https://interestingengineering.com/energy/tiny-nuclear-battery-promises-decades-of-uninterrupted-power?ref=protein.xyz) - ~~Protein~~ Milk is [good for you](https://www.barrons.com/articles/whole-milk-cheese-butter-healthy-90bcf7d0?ref=protein.xyz) - We're liking the look of [Everywhere Apparel](https://everywhereapparel.com/pages/sustainability?ref=protein.xyz) - IKYMI, Google's NotebookLM is [scary good](https://notebooklm.google.com/?ref=protein.xyz) - The Earthshot 2024 finalists [have been announced](https://earthshotprize.org/winners-finalists-listing/?filter-year=2024&ref=protein.xyz) - It's great to see how much women's football [is growing](https://drive.google.com/open?id=1-XSkzKfn9AkGq4GS83FTolQ1homY-sqk&usp=drive%5Ffs&ref=protein.xyz) - (Unsurprising) the tech giants are hiding their dirty energy with [outdated carbon accounting rules](https://www.bloomberg.com/news/articles/2024-08-21/ai-tech-giants-hide-dirty-energy-with-outdated-carbon-accounting-rules?ref=protein.xyz) - HBR on the need to provide the right [incentives to companies to address climate change](https://hbr.org/2024/09/to-incentivize-companies-to-address-climate-change-measure-their-broader-impact?ref=protein.xyz) - Michael Fitzsimmons from WeTransfer on [how to build a brand people love](https://medium.com/@michael.fitzsimmons30/how-do-you-build-a-brand-people-love-7016dd4341dd?ref=protein.xyz) - Some stats on the [revival of vinyl ](https://www.statsignificant.com/p/unpacking-vinyls-remarkable-revival?ref=protein.xyz) - [Edmond Lau](https://www.linkedin.com/in/atelieredmondlau/?ref=protein.xyz) on [The New Luxury Pyramid](https://www.linkedin.com/posts/atelieredmondlau%5Fthe-new-luxury-pyramid-in-the-time-of-the-activity-7241288200978059265-x%5FgF?ref=protein.xyz) in the time of the *Oat Milk Elite* - [The map no longer matches the terrain](https://crackmagazine.net/article/profiles/adam-curtis-nathalie-olah-interview/?ref=protein.xyz) by Adam Curtis - And more Adam Curtis on the [Dangers of Self-Expression](https://thecreativeindependent.com/people/adam-curtis-on-the-dangers-of-self-expression/?ref=protein.xyz) in conversation with Yancey Strickler from 2017 [](https://app.slack.com/services/B07NA9BKFUZ?ref=protein.xyz)[ ](https://www.theschooloflife.com/article/how-to-grow/?ref=protein.xyz) - [How to Grow](https://www.theschooloflife.com/article/how-to-grow/?ref=protein.xyz) by School of Life - Emily Segal, Samir Bantal, and Michael Rock on [creative practice in the age of machine intelligence](https://modemworks.com/research/panels-episode-1?ref=protein.xyz) - Garbage Day on the [fringes of online gutter culture](https://www.garbageday.email/p/fringes-online-gutter-culture?ref=protein.xyz) - A lovely read on [group chats](https://lareviewofbooks.org/article/group-chat-group-chats/?utm%5Fsource=substack&utm%5Fmedium=email) - [Good Hang](https://goodhang.org/?ref=protein.xyz) on the [Three True Tasteboy Outcomes](https://goodhang.org/p/the-three-true-tasteboy-outcomes?r=otecp&utm%5Fsource=substack&utm%5Fmedium=email) - Who knew [mushrooms liked dance music?](https://www.science.org/content/article/fungus-grows-more-vigorously-when-it-feels-good-vibes?ref=protein.xyz) - And in other mushroom news, they [can now crawl](https://www.independent.co.uk/tech/robot-mushroom-biohybrid-robotics-cornell-b2610411.html?ref=protein.xyz) - The first Neuralink patient is [using it to learn new languages](https://futurism.com/neoscope/first-neuralink-patient-using-it-to-learn-new-languages?ref=protein.xyz) - Dazed asks if [the return of Oasis is a government psyop?](https://www.dazeddigital.com/music/article/64473/1/britpop-oasis-return-government-psyop-keir-starmer-tony-blair-new-labour?ref=protein.xyz) - Why we need gatekeepers to resist [cultural hyper-optimization](https://open.substack.com/pub/taste101/p/in-praise-of-gatekeeping) - The largest dam removal in US history [is complete](https://www.bbc.com/future/article/20240903-removing-the-klamath-river-dams-to-restore-the-river-what-happens-next?ref=protein.xyz) - The Atlantic say the perfect watch [costs $20](https://www.theatlantic.com/technology/archive/2024/09/casio-world-time-perfect-watch/679858/?ref=protein.xyz) - [Feelds](https://feeld.co/?ref=protein.xyz) new [State of Dating Report](https://app.air.inc/a/cx2MUPVP0?ref=protein.xyz) is illuminating and reaffirming --- ### Aphex Sink [![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/2024/10/Screenshot-2024-10-04-at-14.49.42.png)](https://www.instagram.com/p/C%5F1MDdzuwPB/?igsh=M3ZoZmR5eHB5M21t&ref=protein.xyz) --- > "As our identity continues to splinter (digital, physical, legal), I find myself questioning whether to embrace the multiplicity or fight it. Do I adopt a pseudonym (horcruxing myself)? Do I strive for complete authenticity in every context (honoring my legal personhood)? Hard to answer, but something I’ve been thinking about often." [Garrett Herzik](https://garrettherzik.com/?ref=protein.xyz)'s comment from the Forum chat last night --- ### About [Protein](https://www.protein.xyz/) is a place where people and ideas grow. We do this through our global [community](https://www.protein.xyz/), [agency](https://www.proteinagency.com/?ref=protein.xyz), and [studios](https://www.proteinstudios.com/?ref=protein.xyz). We believe we’ve all got a responsibility to think and act bigger than ourselves and that [*Good Growth*](https://www.protein.xyz/good-growth/) can only be achieved by balancing purpose, profit, and progress, so if you feel like [upgrading to a paid membership](https://www.protein.xyz/#/portal/signup) to support our mission then we would be [**incredibly grateful**](https://www.protein.xyz/#/portal/signup)🙏 Yes, we really have published 700+ issues 👀 of this newsletter. The first [Protein Supplement](https://protein.xyz/tags/supplement?ref=protein.xyz) was sent on 17th September 1997 to 14 people and (other than a few breaks over the years) has always aimed to distil what’s happening at the intersection of culture and technology into a concise and accessible digest. If you’re interested in digging into the (incomplete) archive, you can find it [here](https://www.protein.xyz/tag/supplement/). We always like to [hear from you](https://www.protein.xyz/contact) and how we can improve what we do, and if you’re creative and curious and would like to help build a better future, come [join us](https://www.protein.xyz/#/portal) 💚