> ## Content Index
> Fetch the complete content index at: https://www.protein.xyz/llms.txt
> Use this file to discover other available public pages before exploring further.

# 55 Years of the Brick
- URL: https://www.protein.xyz/55-years-of-the-brick/
- Published: 2013-01-31T11:06:00.000Z
- Updated: 2016-06-16T06:12:06.000Z
- Description: LEGO celebrate their 55th anniversary with a series of minimalistic riddles.
- Author: Joe Iley
- Tags: Seeds, Art & Design, #protein, #Import 2024-06-11 13:15

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/0edf60dc-1c60-48f1-a0e3-61b5e1db11ac.jpg)

We’ve looked at LEGO’s refreshingly minimal approach to branding [before](http://prote.in/feed/2012/03/imagine-by-lego?ref=protein.xyz). Taking something iconic and synonymous with so many people’s childhood as the simple LEGO brick and applying it to other, equally recognisable cultural touchstones seems like a tried and tested formula for branding success.

To celebrate [55 years of the Brick](http://55yearsofthebrick.tumblr.com/?ref=protein.xyz), they’ve created a series of images and, using a similarly minimal design ethos, are challenging viewers to guess either the movie, band, song or children’s story.

This is a nice example of a brand having fun with its place in popular culture and taking a stripped down approach to it’s marketing.

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/a6df9061-b936-43d3-9172-e07e73e968fe.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/6876679d-33d9-4e70-b8a4-c72f0f39f7ca.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/5cf66099-8e9f-449c-af31-0f9a9ed42101.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/af0a71e3-5545-4317-8040-54a93d003b1b.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/adf22a71-eb20-407c-804e-2912b8554b5f.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/44969e86-1920-404f-b6a7-7ec180d7c5d5.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/4b5a9ebf-4ec4-472b-8304-5fb8a27cafc3.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/73c0a997-c0d9-4c59-b2bb-d3d447969822.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/e2fbe70e-6d51-49a2-ae29-a5580709c6ec.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/d8888505-55de-495e-baed-34dc3df3133e.jpg)

![](https://storage.ghost.io/c/fc/71/fc716215-5729-441a-bd07-e2b50bc413b1/content/images/S3/protein/3550/b7dd2a50-3ccc-49a5-819a-1809c296c9f3.jpg)